Case Study: New Holland achieves award-winning electric power branding with The Loft

New Holland wins Chicago Good Design Award for Transportation with The Loft

New Holland, a leading global machinery and equipment producer, faced the challenge of establishing a leadership position in the electrified machinery sector and needed a fresh visual identity to present "electric power." They engaged the vendor, The Loft, to provide graphic design and creative direction services for their exhibit at the Agritechnica Show and for their parent company's branding.

The Loft created a bold, unique visual direction inspired by high-velocity storms to reflect the torque of electrification. This solution resulted in outstanding brand recognition at the show, bolstered New Holland's global reputation as a technology leader, and provided new creative options for their marketing teams. The work was critically acclaimed and received a prestigious Chicago Good Design Award for Transportation.

New Holland