Case Study: ADNH Compass achieves a rapid retail brand launch with The Loft

ADNH Compass launches HUSK in 6 weeks with The Loft

The Loft partnered with ADNH Compass, a major UAE facility management company, to rapidly launch a new premium retail brand named HUSK. The challenge was to replace their existing Deli Marché coffee shop brand across over 100 touch-points with a modern and versatile identity, all within an aggressive six-week timeline to meet a scheduled launch event.

The solution from The Loft involved prioritizing key design processes, utilizing 3D mock-ups for decision-making, and creating flexible brand assets like a dual brand mark. This approach resulted in the successful and timely launch of HUSK, which was immediately embraced by partners. The new brand helped ADNH Compass maintain its commercial targets and expand into new markets, with the brand rolling out to 50 sites in 18 months and plans to double that number.

ADNH Compass