Case Study: The Jungle House boosts bookings and adapts to new guest types with Lodgify

Rental Owner Adapts Marketing Strategy to Attract New Guest Types during the Pandemic

The Jungle House, run by Sergio Castaneda, is a vacation rental business that struggled to stand out in a crowded market and then took a major hit during COVID-19 with cancellations, lower prices, and shifting guest demand. They turned to Lodgify’s vacation rental software to strengthen their brand and improve their online visibility beyond OTAs like Airbnb.

With Lodgify, The Jungle House used a direct booking website, third-party integrations, and automated messaging to streamline operations while expanding marketing through social media, flyers, and SEO. Lodgify helped them attract new guest types, including families and long-term stays, resulting in more flexible bookings, stronger word of mouth, returning guests, and business that Sergio says is now making more than ever before.

The Jungle House

Sergio Castaneda