Case Study: Villa Maestrali achieves OTA independence and higher direct bookings with Lodgify

How Villa Owners Became Listing Site Non-Dependent with Software

Villa Maestrali, a family villa on Skiathos Island, faced a decline in new bookings after OTAs changed fee structures and withheld guest contacts following the HomeAway–Expedia sale. The owners wanted to stop relying on agents and listing sites and needed a direct channel to take bookings and rebuild their business — so they turned to Lodgify.

Using Lodgify’s vacation-rental software and website builder with an integrated booking engine, Villa Maestrali launched a polished direct-booking site, supported by Lodgify’s templates and account-management help. The move eliminated OTA finalised bookings, let guests avoid booking fees, restored owner–guest communication, and delivered measurable results: they now fill at least 21 of the 24 weeks they rent each year and receive payments directly thanks to Lodgify.

Villa Maestrali

Villa Maestrali

Owner