Case Study: Villa Beachcliff Grenada achieves 143% more direct bookings with Lodgify

How Lodgify helped owners grow direct bookings by 143%

Villa Beachcliff Grenada, owned by Rick and Karen Feld, wanted to grow their vacation rental business and recover from a difficult period during COVID-19, when bookings from international travelers dropped sharply. Their old website and local web provider were limiting their ability to make updates, promotions, and changes quickly, so they needed a more flexible, modern solution to better market their villa and attract direct reservations.

Lodgify helped Villa Beachcliff Grenada launch a new, visually appealing website using professional templates while keeping the same domain, making the transition seamless and preserving existing traffic. With Lodgify, the Felds improved usability, highlighted strong imagery and reviews, and drove guests toward direct booking channels; as a result, direct bookings increased from 30% to 73%, and bookings overall grew by 143%.

Villa Beachcliff Grenada

Karen Feld