Case Study: White River State Park boosts awareness and visitor engagement with Lodge Design

White River State Park showcases 250-acre park with Lodge Design

The customer, White River State Park, faced the challenge that while people knew its individual attractions, they did not understand they were all part of the nation's largest urban park. The park needed to sell its vast scale while celebrating its partner organizations. Lodge Design was engaged to address this branding and awareness challenge.

Lodge Design created a unique brand platform and "River Ready" campaign messaging that invited visitors to experience the park's 250 acres. The solution included dynamic video content and motion graphics for social media and YouTube, designed to increase overall awareness by highlighting specific attractions within themed experiences. Lodge Design's campaign successfully positioned the park as a premier Indianapolis destination.

White River State Park