Case Study: Visit Indy builds a stronger destination brand with Lodge Design

Visit Indy grows visitation 25% and economic impact 40% with Lodge Design

Visit Indy, formerly the Indianapolis Convention and Visitors Association, faced the challenge of rebranding to a more approachable identity that captured the city's energy and positioned it as a must-see destination. They partnered with Lodge Design for a comprehensive solution that included developing a new logo, visual identity, and brand strategy to support their aggressive growth strategy.

Lodge Design created a new logo with a looping "Y" that subtly nods to the city's racing history and nickname, the Circle City, and developed a full brand system for use across all marketing channels. The solution implemented by Lodge Design yielded significant results; since the 2012 launch, Indianapolis has seen visitation grow by 25% to 29 million visitors, generating an economic impact of almost $6 billion, a 40% increase, and helping to sustain over 80,000 hospitality jobs.

Visit Indy