Case Study: Visit Indy achieves big ROI in hotel revenue with Lodge Design's CTV campaign

Visit Indy drives $10.5M in hotel revenue with Lodge Design

Visit Indy, the tourism organization for Indianapolis, worked with Lodge Design on a digital marketing strategy for their Leisure Travel campaign. Their challenge was to create an effective Connected TV (CTV) campaign to attract visitors to the city.

Lodge Design developed a messaging strategy and a suite of motion graphics to support five commercial scripts. The CTV campaign launched during the Olympic Swimming Trials. The results were significant, with Lodge Design reporting an observed hotel revenue of over $520,000. Enriched models estimated the campaign generated approximately $10.5 million in hotel revenue, which the client described as delivering a big ROI.

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