Case Study: Indiana State University boosts digital engagement and site traffic with Lodge Design’s Be So Bold campaign

Indiana State University drives 7,269 site visits in 8 weeks with Lodge Design

Indiana State University partnered with Lodge Design to launch its "Be So Bold" campaign, aiming to promote the university's commitment to excellence and innovation while broadening its definition of success. The challenge was to drive traffic to a new website with the ultimate goal of converting visitors into contributors and donors.

Lodge Design implemented a paid digital campaign strategy using a mix of video and image ads, including "before and after" imagery to showcase transformations. The vendor also created a library of social media posts and videos to support the effort. The results were highly successful; in the first eight weeks, the campaign reached nearly 60,000 potential donors, generated over 7,269 site visits, and achieved a 9.15% engagement rate, effectively driving serious traffic in time for homecoming events.

Indiana State University