Case Study: Indiana State Museum inspires visitors with Lodge Design's immersive radio campaign

Indiana State Museum tells 92 counties with a million stories with Lodge Design

Lodge Design partnered with the Indiana State Museum to create a compelling radio advertising strategy. The museum's challenge was to creatively bring its collections and exhibits to life, showcasing its brand personality and engaging potential visitors in new and unexpected ways.

The solution implemented by Lodge Design was a series of imaginative and immersive radio spots that promoted various exhibits as epic adventures. These ads used rich soundscapes, music, and creative copy to transform descriptions of exhibits into dynamic experiences, from an ice age gallery to a holiday train ride. By telling powerful Hoosier stories, Lodge Design helped the museum drive attendance and online engagement, directing listeners to its website for more information.

Indiana State Museum