Case Study: Indiana State Museum raises awareness and drives empathy for the opioid crisis with Lodge Design

Indiana State Museum spotlights opioid crisis with Lodge Design, reaching 1 in 20 Hoosiers

The Indiana State Museum sought to address the state's devastating opioid crisis by creating a powerful and immersive exhibit to facilitate a difficult but necessary public conversation. They partnered with the vendor Lodge Design to develop a comprehensive campaign that would authentically present the facts, figures, and personal stories of the crisis.

Lodge Design developed a multi-layered campaign inspired by the exhibit's journey from heartbreak to hope. The solution included radio ads, print, social media, collateral, and environmental floor graphics, all incorporating personal perspectives to underscore the role of empathy. This work positioned the museum as a leader in the conversation and was designed to help affect substantive change for future generations of families.

Indiana State Museum