Case Study: Indiana State Museum boosts audience engagement with Lodge Design

Indiana State Museum launches a new permanent gallery engagement strategy with Lodge Design

The Indiana State Museum challenged Lodge Design to develop a new audience engagement strategy for the launch of its new permanent gallery, Gallery ONE. The goal was to create a campaign that would promote the gallery and provide new ways for visitors to connect with the museum's mission of informal lifelong learning.

Lodge Design developed a campaign centered on the concept of "What's Your ONE?", which encouraged guests to find and share the one object in the gallery that personally resonated with them. The solution involved creating a visually-driven strategy that treated historical objects as heroes, pushing the museum's existing ad templates to showcase them in a new way. Lodge Design implemented this across social channels with videos and image assets to spark conversations and inspire guests to share their own powerful stories connected to the objects.

Indiana State Museum