Case Study: Downtown Indy Alliance drives holiday traffic and engagement with Lodge Design’s Winter Wanderland campaign

Downtown Indy Alliance launches Winter Wanderland with Lodge Design across 6 campaign channels

Lodge Design partnered with Downtown Indy Alliance to create a comprehensive holiday marketing campaign. The challenge was to drive traffic to downtown Indianapolis's unique holiday offerings and support local businesses during the festive season.

The solution implemented by Lodge Design was a multi-faceted "Winter Wanderland" campaign. This included an interactive online hub website, environmental video installations, digital ads, outdoor boards, social media assets, and a bus wrap. The vendor created a cohesive visual identity and provided templates that allowed various downtown attractions to unify their promotions. This strategy successfully increased awareness, drove online engagement, and encouraged more people to visit and support downtown businesses.

Downtown Indy Alliance