Case Study: Defy of Indiana elevates its health and wellness brand with Lodge Design

Defy of Indiana launches a transformed brand with Lodge Design in Carmel, Indiana

Lodge Design partnered with Defy of Indiana, a health and wellness startup specializing in hormone replacement therapy, to develop a new brand identity. The challenge was to create a brand that effectively communicated the company's holistic and transformational approach to improving client health and well-being.

The solution implemented by Lodge Design was a comprehensive branding package featuring a new logo with a gradient color treatment and a stylized 'D' integrated with a butterfly, symbolizing transformation. Lodge Design also extended the brand into the physical space with bold environmental graphics for both the interior and exterior of the storefront. The founder expressed extreme satisfaction with the logo, tagline, and all marketing collateral, noting the team's receptiveness to feedback and quick turnaround times.

Defy of Indiana