Case Study: Athenaeum revives historic Turner Gymnasium branding with Lodge Design

Athenaeum refreshes Turner Gymnasium for the 21st century with Lodge Design

Lodge Design partnered with Athenaeum to address the challenge of reintroducing and updating its historic Turner Gymnasium for a modern fitness audience. The goal was to refresh the brand's character for the 21st century while preserving its historical roots and identity.

The solution implemented by Lodge Design was a flexible visual identity system, which included a comprehensive suite of design assets. This new branding was applied across on-site signage, social media assets, apparel, promotional items, and web presence, successfully re-establishing the gym as a modern haus for health and wellness.

Athenaeum