Case Study: Multi-location Primary and Specialty Care Medical Group Achieves 10x AI Audience Growth with Lodestar Marketing Group

Multi-location Primary and Specialty Care Medical Group grows AI audience 10x to 21.5 million with Lodestar Marketing Group

The customer, a multi-location primary and specialty care medical group, faced the challenge of inconsistent visibility in AI-generated answers from tools like ChatGPT and Google AI Overviews. Competing against larger regional health systems, they risked being crowded out despite strong patient reviews. Their high-value specialty pages were particularly invisible to AI. They partnered with Lodestar Marketing Group for a solution.

Lodestar Marketing Group implemented an ongoing content and GEO program. This involved publishing patient-question-driven blog content, adding structured FAQs and summaries for AI models to cite, and tracking competitive metrics. The results were a 10x growth in monthly AI audience reach to 21.5 million, the #1 ranking on every competitive topic tracked, and a 95% favorable AI sentiment, giving them a significant lead over all competitors.