Case Study: Stick Mobility grows consumer sales with Locus Interactive

Stick Mobility pivots to consumer growth on Amazon with Locus Interactive

Stick Mobility, a company specializing in mobility and strength training systems, faced the challenge of pivoting from a focus on professional trainers to targeting fitness consumers directly for new growth. They partnered with the vendor Locus Interactive to redefine their marketing strategy for this shift.

Locus Interactive implemented a solution that included defining the target B2C audience, conducting competitor analysis, and refreshing the brand's voice and visual identity. They also provided recommendations for updating the website and created a sample digital ad campaign for platforms like Google and Meta. As a result, Stick Mobility successfully transitioned to a consumer-focused strategy, positioning itself for growth in the direct-to-consumer market while maintaining its professional base.

Stick Mobility