Case Study: Plano Molding achieves 79% sales growth with Locus Interactive

Plano Molding boosts sales 79% in one year with Locus Interactive

Plano Molding, one of 14 outdoor brands under Plano Synergy Holdings, faced the challenge of managing a complex multi-domain ecommerce ecosystem. Their previous setup used WordPress for content with a Fish Pig integration to Magento, which was inefficient. They engaged vendor Locus Interactive to overhaul their digital presence on the Magento Enterprise 2 platform.

Locus Interactive implemented a comprehensive solution by rebuilding all content pages with Magento Page Builder for seamless integration and managing all aspects of the 14 sites. They executed a strategic ecommerce plan that included user experience improvements, integration of services like Bazaarvoice and Clearsale Fraud Service, and the creation of impactful landing pages for new product launches. This resulted in a 79%+ overall growth in sales within one year, while also significantly reducing the manual effort spent on fraud monitoring.

Plano Molding