Case Study: Overwatch Imaging clarifies its story and boosts sales support with Locus Interactive

Overwatch Imaging reaches 100% wildfire mission use with Locus Interactive

Overwatch Imaging, a provider of superior infrared aerial mapping with onboard AI for the aerospace industry, struggled to clearly explain its product's value and features during sales efforts. They engaged Locus Interactive to help articulate this for an upcoming product launch.

Locus Interactive created a suite of marketing materials, including a moody 3D product teaser video, a CG motion graphics explainer video, webinar slides, and social media posts. They later developed application-specific sales cards using a distinctive composited and watercolored visual style. This new collateral was highly successful, generating significant interest and collection requests at a major tradeshow and effectively supporting the sales team.

Overwatch Imaging