Case Study: HardKnock launches a premium Shopify brand experience with Locus Interactive

HardKnock launches a custom Shopify experience with Locus Interactive

HardKnock, a newly rebranded line of safety helmets, needed to establish its first digital presence with a sophisticated and rugged e-commerce site. Their challenge was the lack of existing assets, brand expression, or a website, requiring Locus Interactive to build a Shopify experience that could confidently introduce the brand and highlight its advanced technology.

Locus Interactive provided art direction for a foundational photoshoot and delivered a fully custom Shopify theme. This included a non-traditional product wall, custom detail pages, and optimized content blocks for scalability. The solution gave HardKnock a visually rich and highly functional digital home, establishing its brand and providing a scalable platform ready to support future growth and product expansion.

HardKnock