Case Study: Goodrich Industrial Couplings achieves a clear, professional microsite with Locus Interactive

Goodrich Industrial Couplings launches a clean microsite with Locus Interactive

Goodrich Industrial Couplings (GIC), a Collins Aerospace company, needed a standalone microsite to appeal to its diverse commercial market. Their challenge was to break away from the parent company's monolithic branding and create a distinct visual presence without high-quality product imagery. They engaged vendor Locus Interactive for this web design project.

Locus Interactive analyzed GIC's materials and then created realistic CGI models of each product to build a visually compelling microsite. The solution resulted in a simple, clean, and easy-to-understand site that acts as the perfect resource for potential customers.

Goodrich Industrial Couplings (gic)