Case Study: Evoke Winery Simplifies Wine Discovery with Locus Interactive Campaign Creative

Evoke Winery launches monthly wine collections across 4 tasting rooms with Locus Interactive

Evoke Winery, a modern winery with tasting rooms across the Pacific Northwest, partnered with Locus Interactive after a successful website redesign. Their challenge was to make their comprehensive wine catalog less overwhelming for consumers and to get the right products in front of the right audience.

Locus Interactive developed a strategy of creating and promoting monthly, seasonally relevant product collections. The solution included designing evocative graphics for the website, email, social media, and in-person tasting rooms. This approach provided consumers with a curated starting point for their purchases. Locus also supports the winery with additional campaigns for seasonal promotions and annual sales, consistently applying the winery's refreshed brand identity across all materials.

Evoke Winery