Case Study: Evoke Winery creates a custom, brand-focused ecommerce experience with Locus Interactive

Evoke Winery launches a 100% custom Shopify site with Locus Interactive

Evoke Winery, a client of Locus Interactive, was undergoing a rebrand and transitioning to a new point-of-sale system when they approached the vendor for a new website. Their challenge was to create an ecommerce site that would integrate with their new back-office systems while also being more brand-focused, prioritizing personality and user engagement to appeal to a diverse audience.

Locus Interactive developed a fully custom-designed website on the Shopify platform, moving beyond standard themes and templates. The solution incorporated bold colors and interactive elements to engage younger users while ensuring usability for older, high-revenue customers. The final website was playful, approachable, and inclusive, successfully inviting users to be part of the Evoke family and giving the client full control over their content via a configured CMS.

Evoke Winery