Case Study: Everybody’s Brewing launches Three Sport Day with Locus Interactive

Everybody’s Brewing launches Three Sport Day campaign with Locus Interactive in 2 weeks

Everybody’s Brewing, an iconic Washington brewer, approached Locus Interactive for help with launching their new beer, Three Sport Day. With the product and packaging already in production, their challenge was to create a marketing campaign that would generate fanfare for the release while aligning with their core brand value of inclusivity.

Locus Interactive developed a comprehensive launch campaign built around the inclusive theme "Sport is What You Make It." The solution included storyboards for a video short, point-of-purchase collateral, print and digital ads, coasters, t-shirts, and social media content. While much of the campaign was ultimately not launched due to the onset of the COVID-19 pandemic, the Everybody’s Brewing team was extremely pleased with the creativity and ideas Locus Interactive provided.

Everybody’s Brewing