Case Study: Collins Aerospace achieves an interactive, brand-reflective website with Locus Interactive

Collins Aerospace revamps Hoist & Winch website with Locus Interactive in 2 weeks

Collins Aerospace, specifically its Goodrich Hoist & Winch (GHW) division, faced the challenge of updating its branding following its acquisition and launching a new product, the Pegasus Rescue Hoist. This required a complete overhaul of its existing website to reflect its new corporate identity and reinforce its position as an industry leader. The division engaged Locus Interactive to execute this redesign.

Locus Interactive developed a dynamic website that moved beyond standard brochureware. The solution featured an interactive, digitally modeled Pegasus Hoist that users could manipulate to see its features, complemented by product-in-action photography and a new color scheme. The website was built on the Expression Engine content management system for flexibility and ease of use. This approach by Locus Interactive successfully created a higher level of intrigue and effectively demonstrated the product, modernizing the brand's online presence.

Collins Aerospace