Case Study: Collins Aerospace Elevates TASE Branding with Locus Interactive

Collins Aerospace launches interactive TASE400 BLK II website with Locus Interactive

Collins Aerospace faced the challenge of updating the branding for their newly acquired company, TASE Imaging, to coincide with the launch of the new TASE400 BLK II product. They needed a complete website overhaul that moved beyond a standard static site to convey that TASE remained a quality industry leader. They approached Locus Interactive, a vendor with prior experience redesigning other Collins Aerospace brands, to undertake this redesign.

Locus Interactive developed a dynamic and interactive website featuring a digitally modeled version of the TASE400 BLK II that users could move, spin, and reverse to explore its features. The solution used product-in-action photography and Collins Aerospace's signature color scheme, all built on the ExpressionEngine content management system for flexibility and ease of use. This approach successfully created a higher level of intrigue and effectively demonstrated the product's capabilities.

Collins Aerospace