Case Study: Barnett achieves 79%+ sales growth with Locus Interactive

Barnett drives 79%+ sales growth with Locus Interactive

The customer, Barnett, a major crossbow and archery manufacturer and part of Plano Synergy Holdings, faced the challenge of managing and growing its ecommerce operations across 14 different outdoor brand websites. These sites, built on a complex multi-domain Magento setup, required integration with Salesforce and an ERP system, and needed significant improvements in user experience and internal operations. Locus Interactive was engaged to oversee these sites and develop a strategic marketing plan.

Locus Interactive implemented a comprehensive solution that included migrating content to Magento Page Builder, integrating key services like Bazaarvoice and Curalate for user-generated content, and adding Clearsale for fraud protection. They executed extensive user experience improvements, including navigation, filtering, and page redesigns. As a result, Locus Interactive helped achieve an overall sales growth of over 79% in one year, while also significantly reducing the time spent on fraud monitoring.

Barnett