Case Study: 3Cinteractive achieves location-powered consumer engagement and a 5% client revenue lift with LocationSmart

Mobile Network Location Powers Consumer Engagement Solutions

3CInteractive, a mobile marketing provider powering consumer engagement through its Switchblade™ platform (SMS/MMS, mobile coupons, mobile wallet, mobile web and location-based services), needed a fast, accurate, app-agnostic location capability to expand its product suite and enable clients to reach mobile users without requiring an app install. To meet strict requirements for accuracy, speed, extensibility and minimal battery impact, 3CInteractive selected LocationSmart’s cloud-based cross-carrier mobile network location API.

LocationSmart’s API delivers assisted GPS, Cell‑ID and geographic address intelligence across 95% of the U.S. and 400 million subscribers, integrates quickly via cloud APIs, supports privacy-forward consent options and streamlines carrier approvals. As a result, LocationSmart enabled 3CInteractive to expand its offerings and client programs, improve audience targeting and analytics, and drive measurable impact — including an additional 5% lift to clients’ revenue in 2015, optimized ROI, reduced battery impact and faster time-to-market.

3CInteractive

Ellen Roberson

Vice President Strategic Partnerships & Carrier Relationships