Case Study: Keplr Vision boosts paid search and social CTR with Location3

Keplr Vision boosts Paid Search CTR 33% with Location3

The customer, Keplr Vision, a company supporting private practice optometrists, partnered with vendor Location3 to optimize its digital advertising performance. Their challenge was to enhance the effectiveness of their Paid Search and Paid Social campaigns, particularly by capitalizing on a key seasonal opportunity.

Location3 implemented a solution focused on updating seasonal ad copy and imagery to highlight the urgency of using expiring FSA benefits for eye care, especially in Q4. They also upgraded Paid Search ads to Responsive Search Ads and added more keywords. This strategy by Location3 yielded significant results, including an 8.05% Click-Through Rate on Paid Search ads and a 33% month-over-month improvement in December, along with a 10% increase in CTR for Paid Social ads.

Keplr Vision