Case Study: HoneyBaked Ham boosts holiday awareness and revenue with Location3

HoneyBaked Ham boosts holiday awareness with Location3 during 2016 Thanksgiving season

HoneyBaked Ham, a food retailer, faced the challenge of driving significant revenue during highly seasonal holiday periods. Their vendor, Location3, was tasked with creating a balanced digital strategy that built national brand awareness while also supporting hyper-local campaigns to drive customers to individual franchise stores.

Location3 implemented an integrated solution using national paid media and hyper-local paid search. Their approach included uploading holiday content to business listings and employing a proprietary optimization algorithm to manage bids and budgets across the franchise system. The results for the campaign included an increase in transactions from PPC, new conversions from display advertising, and a strong return on investment for the local PPC efforts.

HoneyBaked Ham