Case Study: The World Forest Forum engages forest visitors with Meet Nature by Locatify

The World Forest Forum launches a free Android and iOS forest exploration app with Locatify

Locatify partnered with the World Forest Forum, a foundation focused on sustainable forest development, to address the challenge of making forests more accessible and creating business opportunities for owners and ecotourism companies. The goal was to provide new solutions that encourage sustainable use and engagement with forest resources.

The solution was a prototype app called Meet Nature, developed with ecotourism company Granö Beckasin. Locatify created an app featuring location-based audio tours and treasure hunts in multiple languages, which gamified exploration with quizzes and point systems. While specific metrics are not provided, the solution successfully encouraged deeper visitor engagement, with a testimonial highlighting how it prompted users to stop, observe, and learn about the forest environment.

The World Forest Forum