Case Study: The Newt creates a 30cm-accurate immersive garden experience with Locatify indoor positioning

The Newt delivers 30cm-precise immersive gardening experiences with Locatify

The Newt, a visitor attraction in Somerset, England, sought to create a precise and seamless immersive experience for its exhibition, 'The Story of Gardening'. Their challenge was to cover the entire space with 30cm accurate indoor positioning to automatically deliver location-based media to guests without any manual input. To address this, they partnered with Locatify to implement an ultra-wideband (UWB) indoor positioning system.

Locatify installed a network of UWB anchors throughout the venue and provided guests with UWB tracking tags. Their RTLS system calculated precise visitor positions and used an API to trigger media delivery on interactive tablets as guests moved through the exhibit. This solution from Locatify successfully created a deeply connected and immersive experience, as noted by the client's head of programmes, who praised how the technology enhanced visitor engagement with the space and exhibits.

The Newt