Case Study: Hortus Botanicus Amsterdam enhances visitor engagement with Locatify

Hortus Botanicus Amsterdam brings 4,000 plants to life with Locatify

Hortus Botanicus Amsterdam, a historic botanical garden, wanted to help visitors discover the stories behind its collection of over 4,000 plants across varied seasonal routes. Their challenge was to create an engaging, educational tool for guests of all ages. They partnered with the vendor Locatify to address this using a modified white-label app template and the Locatify CMS.

The solution developed with Locatify involved a mobile app offering themed, location-based audio tours that could be gamified with challenges, scores, and photo tasks. This allowed for self-guided exploration with content that changes per season and route. The result was a transformed visitor experience, making each visit unique and more educational, as noted in a testimonial stating a visit would "never be the same again." The app is freely available on Android and iOS.

Hortus Botanicus Amsterdam