Locatify
66 Case Studies
Case Study: GeoTrail enhances outdoor and indoor treasure hunt experiences with Locatify
A Locatify Case Study
GeoTrail launches indoor and outdoor treasure hunt app in 2 stores with Locatify
Geotrail, a Danish tourism and event management company, needed to create an app for its Geotrail Go participants that provided guided outdoor activities. A further challenge was to develop an automatic location-based indoor event app to gamify the experience for visitors to the Lyngby Storcenter mall. They partnered with Locatify to use its Automatic Event Guide template and CMS.
Locatify developed a customized app featuring outdoor GPS-triggered challenges for team building and an iBeacon-enabled indoor scavenger hunt for the mall. The solution gamified the shopping experience with sponsored discount coupons offered as prizes. The Geotrail CEO reported that the event was a success with all participants enjoying it, and the company looks forward to continuing its cooperation with Locatify to improve the app and pursue new possibilities.
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