Case Study: O'Brien Electrical & Plumbing grows local demand and opens a second branch with Localsearch

The Plumbing & Electrical Doctor boosts inbound calls by 19% with Localsearch

The Plumbing & Electrical Doctor, a national franchise network operating in multiple Australian regions, faced challenges with local online visibility and lead generation across four of its individual franchises. Each franchise had a unique problem, from managing its Google Business Profile to not surfacing in local searches or being known for its emergency services. They partnered with Localsearch for a digital marketing solution involving SEO, Google Business Profile management, Google Ads, and paid social media.

Localsearch implemented a unified digital playbook tailored to each franchise's local market. The solution included optimizing Google Business Profiles, running targeted paid social campaigns, conducting technical SEO audits, and utilizing Google Ads with call tracking. The results were significant, including a 19% increase in inbound calls for one franchise, over 250 call leads and the opening of a second branch for another, and a 35% Google Ads conversion rate for a third. Localsearch's strategy enabled substantial growth, allowing the franchises to scale their operations effectively.

The Plumbing & Electrical Doctor