Case Study: Tax Expert Marcin Karpiński gets first customers through Google Business Profile with Localo

Newly established tax company finds its first customers via Google Business Profile

Tax Expert Marcin Karpiński, a newly established accounting firm in Łódź, Poland, faced the challenge of entering a highly competitive market and attracting its first customers. To mitigate risk, the founder decided to use cost-free methods from Google, starting with optimizing a Google Business Profile, and turned to the vendor Localo for assistance.

By implementing Localo's recommendations from its audit, the company's profile visibility improved almost immediately, resulting in a higher Google ranking and its first inbound customer contacts. The ongoing use of Localo for task management and automatic review responses helped the firm establish a strong local presence. The vendor Localo delivered a rapid return on investment, with the first client alone covering the cost of the application.

Tax Expert Marcin Karpiński

Marcin Karpiński

Founder