Case Study: Optyk Nowakowie boosts Google visibility with Localo

How did our optical store rapidly become visible to customers

Optyk Nowakowie, an optical salon based in Radom, faced the challenge of low online visibility for its Google Business Profile. Despite having a profile, it was not attracting customers, and the business was consistently outranked by its better-optimized local competitors. To address this, owner Michał Nowak turned to the vendor, Localo, and its tool for Google Business Profile optimization and auditing.

Following Localo's recommendations, the optical salon systematically improved its profile over several weeks by adding reviews, publishing posts, optimizing its description, and uploading photos. The solution implemented by Localo had a dramatic measurable impact, with the business jumping from 35th place in local search results into the top ten within just a few days, ultimately helping Optyk Nowakowie significantly increase its visibility and attract new customers.

Optyk Nowakowie

Michał Nowak

Business Owner