Case Study: YETI enhances local shopping and dealer support with Locally

A Decade of Partnership & Customer Experience Innovation

The outdoor product brand YETI faced challenges with creating a cohesive local shopping experience as it expanded through wholesale channels. Their goal was to improve how customers could find and access their products at nearby dealers. To address this, YETI partnered with vendor Locally.

Locally implemented tools including a Store Locator, Product Locator, and analytics capabilities to enhance product visibility and dealer support. This provided valuable insights into local demand and sales trends, helping YETI streamline its dealer network. As a result, YETI fortified its premium brand experience and saw tremendous growth, with sales surpassing $1.6 billion, aided by the strategic partnership with Locally.

YETI