Case Study: Pymetrics achieves rapid global expansion and over 1000% traffic growth with Localize

Pymetrics - Customer Case Study

Pymetrics, a New York startup that uses neuroscience‑based games to match people to jobs, needed its platform to be accessible and understandable for job seekers worldwide. The team sought a reliable, flexible localization partner that wouldn’t force proxy‑based routing or add operational overhead, and that could evolve with the startup while ensuring translations remain maintainable over time.

Localize delivered a developer‑friendly, non‑proxy solution that preserved Pymetrics’ control of traffic, added mobile support (including a new static file manager), and provided responsive, customizable support. As a result, Pymetrics launched in 14 languages with an automated workflow, saw traffic and user counts from China, Singapore, and Latin America grow by over 1000% (with triple‑digit gains in other markets), and reported steady increases in mobile downloads, sign‑ups, and daily active users.

Pymetrics

Naveed Jooma

Lead Engineer