Case Study: Carry1st boosts mobile app engagement across Africa with Localize

Carry1st expands into 2 active languages with Localize

Carry1st, a mobile games publisher focused on the African market, faced the challenge of efficiently localizing their apps to reach a broader, linguistically diverse audience. They needed to move beyond English and handle complex languages like Arabic without straining engineering resources with a slow, file-based process. To solve this, they turned to the Localize platform, specifically using Localize for Mobile.

Localize provided a comprehensive translation management system with a robust API, automating workflows and enabling efficient collaboration. This solution allowed Carry1st to streamline localization, saving time and resources while ensuring quality. The results showed successful market expansion, with increased user engagement evidenced by a rise in customer service tickets and app reviews in languages like Arabic and French, demonstrating greater user comfort. Carry1st considers Localize a valuable asset for their ongoing growth.

Carry1st