Case Study: Alternative Airlines boosts global booking engagement with Localize

Alternative Airlines doubles engagement to 80% with Localize

Alternative Airlines, a global flight search and booking platform, faced a significant challenge as its English-only website created stress and uncertainty for non-English speakers, leading to lower engagement and negative reviews in key international markets. To remove this language barrier and build customer trust, they turned to the vendor Localize and implemented its Localize for Web product.

By using Localize's AI-powered tools and on-page editor, Alternative Airlines quickly rolled out full-site translations in five languages. The solution resulted in a dramatic increase in customer engagement, which jumped from 40% to 80% in localized regions. This led to thousands of new travelers using the site in their native language and a measurable improvement in customer trust and satisfaction.

Alternative Airlines