Case Study: Ahrefs achieves fast, automated multilingual expansion into 12 languages with Localize

Ahrefs - Customer Case Study

Ahrefs, a leading SEO tools and training company used by brands from small businesses to Facebook and Adobe, aimed to expand beyond English-speaking markets into Asia and Europe. To do that it needed to localize its interface and training materials into 12 languages, but file-based translation workflows were too slow and engineering-intensive. Ahrefs required an automated, API-driven solution that could keep pace with its “think big, move fast” culture.

Ahrefs chose Localize, a translation management system that automated phrase extraction and delivery via a powerful backend API, provided a collaborative dashboard for translators, and offered responsive support. The switch eliminated manual file workflows, saved significant engineering time and cost, and enabled a fast global rollout across Europe, Japan, and China—results that led Ahrefs to continue using Localize for ongoing market expansion.

Ahrefs

Egor Chemohonenko

Frontend Developer