Case Study: O2 UK redirects 25,000+ people to stores with Localistico Local Ads

O2 UK redirects 25,000+ people to stores with Localistico

O2 UK sought to enhance its drive-to-store strategy by reaching high-intent customers near its physical locations. The company partnered with Localistico and incorporated its Local Ads service into its marketing efforts to enable local marketing at scale and promote new products and store refurbishments.

By implementing Localistico's geo-targeted ad campaigns, O2 UK successfully redirected over 25,000 people to its stores. The solution delivered significant measurable impacts, including a 27% uplift in sales for a specific product campaign and an 11% increase in Click Through Rate, demonstrating the effectiveness of the vendor's approach in driving footfall and enhancing conversion.

O2 UK