Case Study: Movistar achieves a digital store ecosystem and stronger local visibility with Localistico

How Movistar createda Digital Ecosystemand a Virtual Showcasefor Physical Shops

Movistar Spain partnered with Localistico to tackle two major challenges: managing a high volume of customer reviews efficiently and improving the discoverability of its physical stores online. The company wanted a faster, more scalable way to respond to reviews, gain insight from customer feedback, and create a stronger digital presence for its retail locations through tools like a Store Locator and store pages.

Localistico implemented an integrated solution covering Reputation Management, Store Locator, and Store Pages, giving Movistar optimized local landing pages, better SEO, and streamlined review workflows. The results were strong: Movistar achieved a 100% response rate to reviews, increased review volume more than 30x in five months, raised average ratings from 3.99 to 4.29, and boosted store-page interactions, appointment clicks, and local search visibility significantly.

Movistar

Arantxa Ormazabal

Responsible for Retail Store Digital Ecosystem