Case Study: Travel Portland increases site traffic by 45% with Localist

Travel Portland increases site traffic 45% with Localist

Travel Portland, a destination marketing organization, faced challenges with their outdated, static event calendar which lacked intuitive navigation and SEO optimization. They relied on a shared city-wide calendar that limited their editorial control over content quality. To address this, they turned to the Localist platform to upgrade their online event strategy.

By implementing Localist, Travel Portland gained a dynamic calendar with a trending algorithm, full brand control, and a built-in SEO framework. The solution led to an 800% increase in traffic to their events platform and a 45% rise in overall site traffic, establishing greater brand authority and making it easier for visitors and residents to discover events.

Travel Portland