Case Study: Cowley College Increases Enrollment & Retention with LocaliQ

Cowley College drives 100% of calls and 98% of SMS handled with LocaliQ

Cowley College, a community college in Kansas, needed to drive student enrollment and increase retention in the highly competitive education digital marketing space. Their specific challenge was quickly following up with prospective students and efficiently connecting them with the right admissions team members. They partnered with the vendor LocaliQ for digital marketing solutions.

LocaliQ implemented a combined strategy using their Search Ads, Social Ads, and Dash AI-powered lead management solutions. The results were significant, with Search Ads achieving a 500% higher click-through rate than the industry average. In 90 days, LocaliQ solutions drove 28,700 site visits and 362 calls, with 100% of calls sourced from their ads. The Dash agent also handled 98% of incoming SMS queries, increasing efficiency and leading to greater enrollment.

Cowley College