Case Study: Seafood City launches omnichannel grocery eCommerce with Local Express

Seafood City launches digital store across 32 locations with LocalExpress

Seafood City, a 32-store Filipino supermarket chain, sought to build a digital store to meet the growing demand for frictionless online shopping and curbside pickup. They partnered with vendor Local Express to implement its comprehensive e-commerce platform, which provided an omnichannel solution to manage their online business in-house.

The solution from Local Express allowed Seafood City to control the complete process from ordering to fulfillment for both pickup and delivery. The platform synchronized with the retailer's POS and other systems, optimizing backend operations. While specific metrics were not provided, the implementation was a soft rollout expected to be complete across all stores by the end of the month, with the goal of improving the customer experience and collecting valuable digital data to measure and improve store performance.

Seafood City