Case Study: Berkeley Bowl achieves seamless online ordering and made-to-order foodservice with LocalExpress

Berkeley Bowl modernizes online ordering for 74 supermarkets with LocalExpress

Berkeley Bowl, a major South-Central grocery chain operating Homeland and United supermarkets, sought a modern digital solution for its prepared foods and catering services. The retailer needed to enhance its online ordering capabilities to offer customers more convenience and customization while improving its own operational efficiency. They partnered with vendor Local Express to implement its Made-to-Order omnichannel solution.

Local Express provided an integrated platform that allowed customers to easily place and customize orders for holiday meals, party trays, and butcher bundles online for pickup or delivery. The solution improved the speed and accuracy of order-taking, optimized inventory and labor resources, and integrated with the retailer's existing POS system for better business management. This partnership with Local Express enabled the grocery chain to offer a user-friendly digital solution that provided unmatched ease and service to its market.

Berkeley Bowl