Case Study: IWS Shutters & Blinds achieves major SEO and lead growth with Local Visibility

IWS Shutters & Blinds boosts organic growth 165.2% with Local Visibility

IWS Shutters & Blinds partnered with the digital marketing vendor Local Visibility to enhance their online presence and lead generation through SEO and Google Ads. The challenge was to increase organic visibility for competitive local keywords related to shutters and blinds and to improve the performance of their paid advertising campaigns to drive more qualified conversions.

Local Visibility implemented a comprehensive SEO strategy including targeted keyword research, a blog article silo, and directory listings, alongside optimizing Google Ads with refined keyword matching and responsive search ads. The results were significant: organic traffic grew 56.5%, first-page keyword rankings increased 457%, and the Google Ads campaign saw a 53.13% higher conversion rate and a 150% surge in phone call leads within just three months.

IWS Shutters & Blinds