Case Study: Rotten Tomatoes Achieves Major Organic Traffic Growth with Local SEO Guide

Rotten Tomatoes grows organic search traffic 983% with Local SEO Guide

Rotten Tomatoes, a popular film and television review platform, faced a weak SEO strategy following its acquisition by Fandango. They hired the vendor Local SEO Guide to help them capture more search traffic and make better use of their key asset, the Tomatometer score, which was often delayed for new releases.

Local SEO Guide implemented a creative solution using schema markup to display the Audience Score in Google's Knowledge Panel while the Tomatometer was being populated. This strategy, along with ongoing SEO consulting, resulted in massive growth: a 983% increase in organic traffic, over 200 million additional visitors in five years, and an estimated ad value equivalent of $120.9 million.

Rotten Tomatoes